In late 1953, Hugh Hefner got the first issue of his specifically-men’s-interests magazine off the ground. Typical of such enterprises, it was done on a shoestring, at his dining-room table. Because the centerfold picture was a four-year-old photo of the by-then-really-famous Marilyn Monroe, with the promise that subsequent issues would feature such shots of more recently-photographed nude attractive women, the advertising revenue started pouring in, and by the end of the decade, he was ready to launch the nightclub chain and venture into television.
It’s inaccurate to call him an uninteresting person. Over the years, his magazine’s interview section gave us insights into such history-making personalities as George Lincoln Rockwell, Miles Davis, William F. Buckley, Jr. and Daniel Ortega. He gave us the Playboy Jazz Festival, which has made for some of the richest moments in American culture. He championed such hard-to-pidgeonhole creative geniuses as Lenny Bruce and Shel Silverstein.
But at the core of the empire he built was this impossible notion of “sexual liberation.” Once the first few years had passed, with the va-va-va-voom-type centerfolds, the magazine’s “pictorial” sections came into a mid-sixties vibe of these fresh-faced twenty-year-olds who came across like your best bud’s sister. Or maybe cousin. In any event, they were smart, clean, fragrant, personable gals who happened to be supremely attractive. They were posed poolside, at dining room tables, on stairways, by the hi-fi, out on the patio, as if it were the most natural thing in the world to invite you, the “reader,” to join them in some oh-so-casual carnal frolic.
Along about the mid-to-late seventies, the tone of the “pictorials” changed. They became more glossy. The backdrops started looking more like those of heavy-metal album covers. Attitude-laden poses. Care taken to make sure the hair was blown back at a particular angle relative to the model’s shoulders. Also more shots that approached the gynecological in their graphic specificity.
And all this didn’t happen in a vacuum, of course. We quickly went from Bob Guccione to Ralph Ginzburg to Larry Flynt. And then came Vivid and all that.
Anna Nicole, aka Vickie Lynn Hogan, came along in the midst of these changes. There was nothing fresh or vibrant about her. From the get-go, the thrust of her appeal was that suggestion of tawdriness, that strip-club background.
Why has Playgirl never reached anything close to the circulation of Playboy or any of its competing skin mags for men? (I just thought of a not-altogether-unrelated question. Why has the Womens’ NBA league never garnered anything near the ticket sales or media coverage of what we without thinking call the NBA?)
I’d like to sit Hugh Hefner down and ask him for an answer to that. I think in his heart of hearts he knows. Men are more visual in the way they become sexually stimulated; that’s clearly the first level of the answer. But if you dig deeper, you come to know that men are capable of completely capable of separating lust-driven intimate activity from any feelings of I’ll-be-there-for-you-type commitment. Women can do it to varying degrees, but not completely like men can.
And therein lies the exploitative nature of what Hugh hath wrought. For fifty-four years, he has put women in photographically artificial situations, inviting men to create impossible scenarios involving the very real bodies of the women sitting at those dining room tables and stepping out of those showers. It could never be in real life, but men insisted on being able to indulge in the next best thing for the price of a magazine.
It was bound to devolve to the Anna Nicole-level quality of woman. Yes, you read that right. I’m setting up levels of class here. Some of those early women bought into the notion of the possibility of perfectly-healthy-frolic-without-consequence, but that was all gone by the time Anna Nicole came along.
And now we have this beyond-disgusting media circus surrounding this dead druggie Playmate, and the founder of the empire that made her career possible living out his last days holed up in his mansion surrounded by a harem of platinum-and-sylicon-enhanced twits who wouldn’t warrant the attention of the floor-sweeper at your local pizza parlor were it not for their willingness to undergo the procedures necessary to make them important to the most vile creatures among us.